Experts call for stronger SSB tax measures to curb sugar consumption
By SHYAFIQ DZULKIFLI PETALING JAYA : Various strategies and policy enhancements could be implemented to strengthen the current sugar-sweetened beverage (SSB) tax framework, say experts. Consultant dietitian Ng Kar Foo said the 50 sen per litre SSB tax has had a mixed impact on consumer behavior and reformulation of sweetened beverage products by manufacturers. “On one hand, the sugar tax has encouraged several beverage manufacturers to reformulate their products by lowering sugar content to avoid the tax. “This has resulted in a broader range of lower-sugar or sugar-free drinks being available in the market, which is a positive step towards reducing sugar consumption,” Ng said. However, he noted that the impact on consumer behavior has been less significant. “While some consumers are more mindful of their choices, price sensitivity varies. “For some, the 50 sens increase per litre is not a strong enough deterrent to significantly reduce s...