[SIDE BAR] MFPC welcomes new SC rules, warns against unlicensed finfluencers
By SHYAFIQ DZULKIFLI PETALING JAYA: The Malaysian Financial Planning Council (MFPC) has welcomed the Securities Commission’s (SC) revised Advertising Guidelines, saying the move marks an important initial step in addressing the growing influence of finfluencers and unregulated investment advice online. MFPC president Andy Ng Yen Heng said professionalism and accountability were essential in maintaining trust in the financial system. “Unlicensed advice erodes trust, but professionalism restores it. MFPC will continue raising the bar for ethical and responsible financial guidance to uphold the integrity of the profession and protect the public,” he said. The council warned that misleading or unlicensed online advice could expose consumers to serious financial risks, particularly as such practices undermine consumer protection, professional standards, and overall market integrity. MFPC said it supports clearer regulations that distinguish genuine financial education from regulated advice ...